Allegro Shopping: Expert Advice for Holiday Season Preparations
In this second part of our holiday season advice from some of the worldโs leading marketplaces, we speak with Kacper Rozenbaum, Head of International Sales at Allegro, the leading online marketplace for the people of Poland. So, take a short break from your holiday season preparations and have a quick look at what Allegro recommends.…
In this second part of our holiday season advice from some of the worldโs leading marketplaces, we speak with Kacper Rozenbaum, Head of International Sales at Allegro, the leading online marketplace for the people of Poland.
So, take a short break from your holiday season preparations and have a quick look at what Allegro recommends. If youโve got a little longer and want more suggestions, check out our previous post from Joom.com for their holiday season advice.
What is the #1 piece of advice you would give eSellers to help get their stores ready and maximize their sales this year?
It is important to make sure your offers stand out to make the most of the e-commerce boom that is still happening this year. On Allegro, the best way to do that is to pay close attention to your Sales Quality. Our dedicated panel lets you check how youโre doing compared to other sellers and gives you an overall grade. Importantly, your score in the panel impacts the position of your offers in search results.
Whatโs graded in the panel? Customer service has a huge impact on it, so make sure to answer customer messages quickly. The other important factor is the attractiveness of your offer, adding tracking numbers to orders and offering attractive delivery options. Making sure these areas are taken care of should be a priority.
What trends are you currently seeing among eSellers on Allegro?
Weโve noticed that our sellers have already started to prepare themselves for our biggest sales campaigns of the year, Smart! Week and Black Week.
Theyโre doing it by exploring more promotion tools to ensure they stand out when itโs most important. Allegroโs Deal Zone offers have a 60 times higher than average number of transactions than other Allegro offers, which is why more and more of our sellers are using it as an opportunity to grow quickly.
Are there any special features youโd like our eSellers to know about that would improve their success this holiday season?
This holiday season, itโs impossible to underestimate the power of quick and cheap delivery. Thatโs why our main tip for Allegro sellers is to join our Smart! program.
Smart! mans quick and free deliveries for buyers and itโs a great way for sellers to grow their sales. Additionally, Allegro covers most or all the delivery costs for Smart! parcels, depending on the method you choose, so itโs a cheap way to promote too. You can join the program if you send products from Poland, Germany, Czechia, France and the Netherlands.
– Kacper Rozenbaum, Head of International Sales, Allegro
Stay tuned for more great advice from our next marketplace, Rakuten.com.
Until then, wishing you a productive planning period and a terrific holiday sales season!
If youโre looking for a payments solution that manages all your marketplace payouts, offers working capital to provide extra cash when you need it most, helps you pay suppliers, VAT, and all at very low costs, then check out how Payoneer can help you earn globally while staying local.
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